DEAD OR ALIVE: ANALYZING THE IMPACT OF TRADEMARK RESIDUAL GOODWILL ON ENTREPRENEURSHIP IN FASHION
INTRODUCTION “Zombies” may be pure fiction in Hollywood movies, but they are a very real concern in an area where most individuals would least expect – trademark law. A long-established doctrine in U.S. trademark law deems a mark to be considered abandoned when its use has been discontinued and where the trademark owner has no […]